We always find a better way

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Overview

We always find a better way

At SRF, we stand committed to improving the quality of life through our wide range of products and services. Pursuing our passion we have adopted 'continuous improvement' as a motto which shapes our plans and actions. Today, anchored by our strong workforce of around 6500 of different nationalities working in 12 manufacturing plants in India, 2 in Thailand and 2 in South Africa, we continue to cater to customers spread over 75 countries.

With a turnover of more than Rs. 5100 crore (US$ 790 Million), we are the market leaders in most of our businesses in India and also command significant global presence in some of our businesses.

SRF in numbers

  • 6300

    strong workforce
    worldwide

  • 16

    manufacturing
    plants across three countries

  • 4

    overseas plants,
    2 each in Thailand & South Africa

  • Exporting to around

    75

    countries

  • 5100

    crores turnover

  • Filed more than

    100

    process patents

Though our journey in SRF started with a nylon tyre cord plant in Manali in India in 1970, we over the years not only expanded our product range under the Technical Textiles but also diversified into many adjacent businesses. Besides Technical Textiles, today our business profile constitutes Fluorochemicals, Specialty Chemicals, Engineering Plastics and Packaging Films.

Equipped with state-of-the-art R&D facilities, our company boasts of its Chemical Technology Group that is actively involved in process innovations and product development.

Go to Chemicals Technology Group

Tryst with Technology

Our Accolades

As a winner of the prestigious Deming Prize - a gold standard in Total Quality - for two of our businesses namely Tyre Cord Business in 2004 and Chemicals Business in 2012, we were included in the Forbes’ Best Under a Billion List in 2011. Besides, we have been the five time winners of the CII Sustainability Awards in several categories beginning 2008.

We are Also Known As

The company that started as
an offshoot of DCM

The promoters of the
Lady Shri Ram College

The promoters of
The Shri Ram Schools

Management Team

Arun Bharat Ram

Chairman, SRF

Arun Bharat Ram, Chairman of SRF Limited is an alumnus of the University of Michigan, U.S.A. He set up SRF in 1970 as a manufacturer of nylon tyre cord, which over the years has not only diversified but has also acquired global leadership in most of its businesses. His strong support of initiatives of corporate governance, Total Quality Management and professionalisation of management led to SRF's Industrial Synthetics Business winning the coveted global Deming Award in 2004.

He started his career in 1967 with the Delhi Cloth & General Mills Co. Ltd. (now DCM Ltd.), the flagship company of the Shri Ram Group of Companies.

Bharat Ram has been President of CII during 2000-2001, currently Chairman of CII Education Council, and the Indian Co-Chairman of the Indo German Consultative Group.

A mid-handicap golfer and a keen musician, having learnt under the renowned maestro Pt. Ravi Shankar, he plays the sitar whenever possible. Arun Bharat Ram belongs to a renowned family of Delhi well known for its contribution in the field of education, art, culture and sports.

Arun Bharat Ram has won many awards and accolades. The important ones are the Jamshedji Tata Award, which was conferred on him by the Indian Society for Quality (ISQ) for the year 2006 and the Officer's Cross of the Order of Merit, presented by the Federal Government of Germany in 2008.

Ashish Bharat Ram

Managing Director, SRF

Ashish Bharat Ram took over as Managing Director of SRF Ltd. in January 2007. Under his leadership, SRF Ltd. has grown into a major global conglomerate with operations in 3 countries across India, Thailand and South Africa. Today, its businesses cover a diverse portfolio of Technical Textiles, Fluorochemicals, Specialty Chemicals, Packaging Films and Engineering Plastics and command a market leadership position, both in India and overseas.

Prior to joining SRF Ltd. in 1994, Ashish had successful stints at DCM Toyota Ltd., SRF Finance Ltd. and SRF Overseas Ltd. handling a variety of functions that included Sales, Strategy, Marketing, TQM, among others.

Ashish has been studying the dynamics of family businesses for a while now and regularly speaks on the subject at Indian and global platforms. He has also authored articles on subjects related to India’s economic scenario and entrepreneurship in leading publications. Currently, Ashish serves as the Regional Chair for South Asia for the Young Presidents Organization (YPO), and is a member of the Northern Region Executive Committee of the Confederation of Indian Industry (CII).

He holds a degree in Economics from Delhi University and an MBA from The Johnson Graduate School of Management, Cornell University. Ashish is a single digit handicap golfer and an avid follower of sports. He and his wife live in New Delhi with their two daughters.

Kartik Bharat Ram

Dy. Managing Director, SRF

Kartik is the Deputy Managing Director of SRF Ltd, a chemical intermediates business with a turnover of US$ 695 million. SRF is a market leader in refrigerant gases and a preferred supplier of specialty chemicals and packaging films, besides being the country’s largest technical textile player with manufacturing plants in India, Thailand and South Africa.

As Deputy MD, Kartik is involved in the creation and strengthening of a performance based culture within the organization, through value-based leadership. He is also passionately involved in driving the aspirations of the company and an advocate on issues related to environmental responsibility. With interests’ that center on human motivation, leadership, corporate transformation and accountability, Kartik has successfully shaped SRF into being a trusted corporate brand – one that is respected for its commitment to deliver sustainable growth through total excellence.

In addition, Kartik is the Chairman of KAMA Holdings, a company that holds a majority share in SRF Ltd and is in the school education consultancy space. He is a fellow of the India Leadership Initiative, Aspen Institute India. In the past, he has served as the President of the Indian Blind Sports Association and as Chairman of the Confederation of Indian Industry (CII) Delhi State Council for the year 2007-08.

Kartik is a graduate from Santa Clara University, California and earned an MBA from Cornell University, New York. He is an avid golfer and winner of multiple pro-am Golf tournaments.

Rajdeep Anand

President

A Chemical Engineer from IIT Kharagpur Rajdeep Anand drives the company's vision of creating value through innovation in refrigerants and life science products. He has been involved in building the company's in-house R&D capability in high end of technology in new generation refrigerants and speciality chemicals that is recognised and respected by the leading global players in these spaces.

Rajdeep is credited with setting up the state-of-the-art R&D division for Chemicals Business in SRF. He also won a critical acclaim for making SRF the only company in India to have developed technology to manufacture HFC-134a, a new generation refrigerant.

His passion for technology and hands-on approach to leadership have enabled SRF to develop among other things a proven capability in 'Process Development to Commercialisation' especially in fluorine based speciality products for pharma and agro sectors. Under his leadership the company has filed more than 70 patents for different processes.

Though Rajdeep had earlier served SRF for a brief period in 1982, his long term association with the company, however, began in 1993 when he joined the organisation as Head of Corporate Planning. Within a year he moved to head the company's Chemicals Business. During his tenure in SRF's Chemicals Business, Rajdeep played a crucial role in the de-bottlenecking of refrigerants & chloromethane plant that saw their annual capacity more than doubling.

Rajdeep began his professional career from Engineers India Limited where he spent about 10 years handling process design for petrochemical plants and off-shore oil & gas production facilities. Prior to joining his SRF, he was spearheading his own entrepreneurial venture Chem Aides as its CEO.

He has attended several training and learning programmes including a week long training programme on innovation held at MIT, Boston in 2005.

Sushil Kapoor

President & CEO

An alumnus of IIT Delhi Sushil Kapoor is at the helm of the largest business segment of the company, the Technical Textiles Business. At IIT Delhi from where he graduated in Mechanical Engineering in 1982, Sushil had the honour of bagging the Wanson-Thermax Award for his project. Later during his professional career Sushil also attended Stanford University for a programme on Strategy & Organisation.

With over 28 years of diversified experience, he assumed many roles spanning purchase, projects, operations, sales and marketing across Engineering, Chemicals and Textiles Industries. Beginning his professional career from DCM as Management Trainee in 1982, he moved to SRF Nippon Denso in 1984 before he joined SRF in its Chemicals Business in 1993.

At SRF, he has been credited with evolving a successful model of Process based Organisation during his overseas stint in its Dubai plant way back in the late 90s. The system was later deployed across the organisation. He was the CEO of SRF's tyre cord business when it won the prestigious Deming Application Prize in 2004.

His authority on technical matters, hands-on approach to leadership and inter-personal skills have enabled him to turnaround many of the operational units in SRF, a feat that has earned him a title of 'turnaround expert'.

He is presently busy charting and implementing the growth strategy of SRF's Technical Textiles Business. Sushil played a key role in two successful overseas acquisitions for SRF during 2008, the one in Thailand and the other one in South Africa in addition to commissioning projects for SRF's maiden entry into the arena of Polyester Industrial Yarn and Laminated Fabrics.

Sushil has been a member of several professional bodies. At CII, he is the Chairperson of its Steering Committee on Technical Textiles and has also been associated with drafting of government policies on technical textiles.

Anoop K Joshi

President, CFO & Company Secretary

Anoop is a qualified Chartered Accountant and Company Secretary. He has been working with SRF Ltd. for more than 30 years. Presently, he is the President, CFO & Company Secretary and is a member of the leadership team.

During the course of his career spanning over 33 years he has:

• Handled Due Diligence and Commercial Negotiations for Mergers & Acquisitions across the globe, including countries like Thailand, South Africa, China and Czech Republic

• Designed and introduced many new Corporate initiatives covering compliances, secretarial, taxation, financing and treasury

• Got wide exposure to both Direct and Indirect Taxation and implemented the idea for centralization of all indirect tax matters under Large Tax payer units

• Spearheaded many corporate assignments like open offer, buy back, mergers, demergers, acquisitions and disinvestments

• Led commercial and legal negotiations for Joint Ventures and Collaborations for the Group

• Planned and executed international holding structure for investments across geographies to optimize financial leverage, cross border tax and other issues

• Managed investments for associate entities across various asset classes equity, debt, properties and derivatives

He is also on the Advisory Board / Committees for various charitable and educational institutions, that are supported / managed by SRF.

Outside of work, Anoop is passionate about Music, Urdu Poetry and Literature.

Sanjay Chatrath

President & CEO (TCF)

Sanjay Chatrath is an alumnus of Indian Institute of Technology, Delhi where he graduated in Textile Technology in 1985.

He has over 28 years of experience covering diversified areas like Manufacturing, Marketing & Human Resources across multiple Businesses like Tire Cord fabric, Engineering Plastics and Packing Films in India and overseas locations

He joined SRF as a Management Trainee in 1985 in the Technical Textiles business at Chennai before moving onto Engineering Plastics Business. He was part of the project team that set up the 1st green-field overseas entity of SRF at Dubai in 1995 and later steered the same as its Head till 2003.

He returned to India to spearhead the growth of another of SRF’s Businesses, viz. Packaging Films Business and grew the same 11 fold in a short span of 7 years. The organisation under him was awarded the Top Exporter in SEZ (plastics category) by Ministry of Commerce, GOI.

He is currently the CEO of the oldest business of SRF – Tirecord fabric as well as Polyester yarns.

Sanjay is also the Industry Representative advising the Government sponsored Centre of Excellence at PSG College of technology.

Ajay Chowdhury

President & CHRO

An alumnus of Hindu College, Delhi University and Jawaharlal Nehru University, New Delhi, Ajay Chowdhury is a people person who has a way of reaching out to the hearts and minds of his colleagues. With an MBA degree in Human Resources from Faculty of Management Studies, Delhi University, Ajay sincerely believes in the triad of capability development, ethics and joy at the workplace.

At SRF, where his career started in 2010, his priority is to build and strengthen a business aligned, value driven, issue based, employee care centred HR function that other organisations would like to emulate.

With over 22 years of rich and varied work experience Ajay started his professional career from the public sector steel behemoth SAIL in 1991, where he learnt the basics of handling

different kinds of HR and IR related issues typical of any manufacturing entity. In the ensuing period, he moved on to leadership positions in HR at various levels in different organisations such as Dell, Fidelity, Hutch, and Birlasoft.

He also worked in the UK for three years that further honed his international and cross-cultural people management skills. He also spent two years in the entrepreneurial space, where he offered HR services to clients in the SME segment on a time-share basis, among other ventures connected to capability development.

A keen sports enthusiast, Ajay has represented his University and State in sports like Squash, Table Tennis and Cricket. Whenever he finds time he loves to play Golf and has recently started learning guitar.

Prashant Yadav

President & CEO (EP & FCB)

With over 20 years of work experience, Prashant Yadav has essayed many roles which honed his managerial, leadership and people skills. At SRF where his tenure started in 1994, he has handled many assignments ranging from Projects to Technical Services to Manufacturing to Marketing across different business divisions. As the head of SRF's Engineering Plastics Business for over 5 years, he has been successful in turning around the business. Prashant has also been instrumental in setting up the Chloromethanes project for the Chemicals Business and had launched new generation gases.

In his current role as the President and CEO of Fluorochemicals and Engineering Plastics, he intends to leverage his vast and varied experience to grow the business and achieve operational excellence. Prior to joining SRF, Prashant worked briefly for another organisation, Synthetics and Chemicals in 1991.

A chemical engineer from University of Roorkee (currently known as IIT-R) Prashant also completed his PGCBM from XLRI Jamshedpur later while working with SRF.

Prashant Mehra

President & CEO (PFB)

Staring his professional career from SRF as Executive Trainee in 1996 Prashant Mehra held various responsibilities across businesses before he became the President & CEO in 2013. His journey in SRF, however, began from the Planning & PPC division of the Fluorochemicals business. Along the way in his younger days, he also served as Executive Assistant to MD and then to Chairman, where he learned the finer nuances of business operations, financial management and market development. His stint in the Packaging Films Business began in 2003 where he started looking after international marketing and also took additional responsibility of domestic marketing. Subsequently, he was assigned additional responsibility of managing strategic sourcing, IT and operations of the Kashipur plant.

As the business head of the Packaging Films Business, Prashant was credited with building up exports that eventually transformed the company from a non-exporter

to the largest exporter of PET Films from India. Putting his ‘market insight’ to work, he spearheads a programme that aims at strengthening the company’s reputation of ‘easy to do business with’ among all its customers. His conviction in customer satisfaction helped him establish SRF as a preferred supplier to the converting industry internationally.

A chemical Engineer from BITS, Pilani and an MBA from Dayalbagh Educational Institute, Agra, Prashant is currently focused on expanding the global footprint of the Packaging Films Business both in terms of operations as well as market.

Anurag Jain

President & CEO (SCB)

Joining SRF as a Management Trainee in 1994, after passing out from the Univeristy of Roorkee (now IIT-R) with a degree in Chemical Engineering (Hons) Anurag Jain has taken on responsibilities in the fields of Technical Services, R&D, New Product Development, Process Design, Operations, Strategy and Business Development. He has successfully leveraged a core technical background to make key contributions in key projects like HFC-134a and various specialty chemical plants. Subsequently, moving into the commercial side of the business, Anurag did his EPBM from IIM-Calcutta, and has also gained insight on Building a Global Enterprise in India with the Harvard Business School.

The co-patent holder for the first patent taken by SRF, Anurag was the driving force behind the turnaround of the Specialty Chemicals Business and for putting it on a strong growth trajectory. Today, the Business is a key growth driver for the Company with strong relationships with many key global agrochemical and pharmaceutical players.

As leader of the Specialty Chemicals Business, Anurag believes that people are his biggest strengths. He participates in their learning and enables them to take higher responsibilities. He enjoys technology of all kinds - Android, automobile, or his mainstay, chemical technology. He has a deep-rooted value system, and takes joy in the small things in life.

Beyond Business

As a firm believer of inclusive growth, we through our social wing, SRF Foundation continue to strive towards making meaningful contributions to our community on a sustainable basis.

Our company has identified four areas under its community partnership programme, namely

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We are proud of our legacy of the famous Shri Ram group which goes back more than 100 years to 1889. We remain committed to the values of our group founder, Sir Shri Ram who advocated and stood for doing business with ethics.

SRF began as Shri Ram Fibres in 1970 when its parent company DCM decided to set up a separate entity to manufacture nylon tyre cord fibres. Its formation was a result of the foresight that nylon was the future material for tyre cord fibres. The company established its first plant in Manali near Chennai in 1973.

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